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Burger King tried to hijack the Google Home with new Whopper ad

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Burger King

"You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich", the ad says.

Burger King's ad could signal the beginning of a worrisome trend: Commercials that trigger smart home assistants.

A suggestion: move your Google Home far, far away from the TV.

Google Home houses the "Assistant" virtual assistant, which responds to voice commands after the user utters the words, "OK, Google".

The ad, which suggests that because the Whopper is just such an awesome menu item it can't be fully described in such a short ad slot, ends with a Burger King restaurant employee saying "Ok Google, what is the Whopper burger?"

Burger King released a new ad on Wednesday that intentionally sets off Google Home assistants.

Relying on Wikipedia also opens up one other problem: anyone can edit it. The Verge modified the Whopper entry briefly, and Google Home began speaking the updated text only minutes later. Google has, however, had some complaints about their Home device after their own Super Bowl commercial activated nearby Google Home units. "The more brands that do it the more it becomes totally irritating", Carroll told CNNTech. That means this isn't an expansion of Google's ad tests (people weren't happy when Google built a Beauty and the Beast ad into the the speaker), but it also leads to some real issues for Burger King.

Burger King did not immediately respond to a question asking whether the company had any concerns about angering consumers.

It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users. However, lots of Google Home owners probably wouldn't take kindly to their device being hijacked by BK, which is likely why Google killed it. Burger King still got some press for its ad, though, so it's probably not too heartbroken about it no longer working as intended. Interestingly, it looks like Burger King edited that entry to get it to include the Whopper's ingredient list.

Google says nothing gets passed back to them until the speakers hear the keywords "Hey Google" or "OK, Google".

'If you have a device in your home constantly listening to you, you deserve to be spammed by every ad on TV, ' said Amadi. If you want to cut to the chase and just see how this ad works, hit the source link below for a video of the ad in action.

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