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Former Fox anchor: Harassment is pervasive

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He's part of the "The Spin Stops Here" tour along with another voice from Fox News (which comedian Seth Meyers recently compared to "state television") Jesse Watters and snarky comedian turned snarky right-wing heel Dennis Miller. It has not mentioned the advertiser reaction. The New York Times has reported that five women were paid $13 million to settle allegations O'Reilly mistreated them.

O'Reilly ultimately agreed to pay Mackris $9 million, and the two parties issued a joint statement claiming "no wrongdoing whatsoever" had occurred. Forty percent of Trump voters got news about the election from Fox News, according to the Pew Research Center. "At this time, the ad buys of those clients have been re-expressed into other FNC programs", Paul Rittenberg, executive vice president of advertising sales at Fox News said in a statement.

The network declined again on Thursday to respond to questions.

You know, the Murdoch family that controls the parent company, 21st Century Fox - Rupert Murdoch oversees Fox News directly now.

But the Fox's response has not calmed the situation. There was also a spot from ubiquitous cable news advertiser Angie's List, which was co-founded by a woman, Angie Hicks.

Conversely, the blanket of silence could represent the best of a series of bad options. In a chart that compares "Old School" businesses to "Snowflake" businesses, O'Reilly notes that the most powerful person at a Snowflake company is the head of HR - not the CEO.

Perhaps O'Reilly was further relieved to see that some of the world's outrage moved from him to Pepsi yesterday in the wake of their supremely tasteless Kendall Jenner-solves-police-brutality ad, which has now been pulled. Since their departure a few days ago, a total of 50 brands have parted ways with the once-coveted O'Reilly Factor and its huge ratings.

O'Reilly has denied the claims have merit - but that hasn't stopped the sponsor pullback.

"I don't think Bill did anything wrong", President Trump said. (I think he thinks O'Reilly shouldn't have settled.) "Because you should have taken it all the way". Reilly's $18 million contract, on the other hand, has been renewed ahead of schedule.

"It appears that women are still coming forward to talk about their experiences with what I have dubbed the sexual harassment enterprise at Fox News". "But in this instance, who's he going to attack?" His only play is to hope this passes.

Crisis management experts, however, say silence is rarely a good idea in the midst of controversy.

In this case, that may mean Fox should remove O'Reilly from the air, temporarily or permanently, said Steven Fink, the author of "Crisis Communications: The Definitive Guide to Managing the Message".

In February 2016 he lost custody of his children, who said they wanted to live with their mother. "I think he shouldn't have settled; personally, I think he shouldn't have settled".

Any brand would be wise to follow the "three T's" of social media marketing: being timely, topical and tuned-In.

Last week, Trump declared April "National Sexual Assault Awareness and Prevention Month", saying "we all share the responsibility to reduce and ultimately end sexual violence", in a White House press release.

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