22 companies pull advertising from 'The O'Reilly Factor'


That same day CNN host Don Lemon dedicated the first 30 minutes of the 11 pm hour of his show to cover the O'Reilly sexual harassment allegations, which were first reported by The New York Times over the weekend.

Gabriel Sherman, National Affairs editor for New York Magazine and author of "The Loudest Voice in the Room: How the Brilliant, Bombastic Roger Ailes Built Fox News - and Divided A Country", discusses the latest slew of sexual harassment allegations against Fox and its big names, and the culture of the network.

Major advertisers have pulled out of a Fox News show after claims that anchor Bill O'Reilly paid to settle sexual harassment suits.

By the time Bill O'Reilly's Tuesday evening broadcast came around, more than 15 advertisers had pulled current and future spots from his prime-time Fox News show. That seems to suggest that Mercedes-Benz could be the only one to actually cut ties with The O'Reilly Factor, but these other companies will most likely be watching Mercedes closely to see if it really ends up benefitting from this move. Or, for those looking for a bit more luxury, there's the gorgeous Mercedes-Benz S600, which pulls 523 horsepower from a 6.0 liter V12 engine that can go from zero to 60 in only 4.5 seconds. That was due in large part to Fox News and O'Reilly, the network's top host.

Constant Contact: "Based on the recent allegations and our strong commitment to inclusion, respect and tolerance in the workplace, we have chose to pull Constant Contact's ads from The O'Reilly Factor", the spokeswoman of the digital marketing company said. There may not be a lot of financial fallout for the Fox News Channel and its parent company, 21st Century Fox. It follows just weeks after the GSK froze ad spending on YouTube, joining other companies concerned by media reports of brand ad placements near offensive content.

Walsh, who was named in the Times story but was not among the settlement recipients, said she came forward because she was told by a Times reporter that numerous women who have accused O'Reilly of harassment are bound by gag orders. "As a company we seek to partner with companies and programming that share our values of inclusion and diversity", Hyundai Motor said in a statement on Wednesday. 21st Century Fox said they take allegations of workplace and sexual harassment seriously and have reviewed the allegations against O'Reilly. At least two advertisers, and Coldwell Banker, responded to the backlash on Twitter by saying they were working to remove their advertisements from the show. In total, he and Fox News have settled cases with five different women over allegations that included "verbal abuse, lewd comments, unwanted advances and [inappropriate] phone calls".

"The O'Reilly Factor" brings in more revenue than any show on Fox News, or its main competitors CNN and MSNBC, according to Kantar Media, a market research firm.

A BMW spokesman said the German auto giant was suspending ads for the program "in light of the recent New York Times investigation". It's watched more than any other cable network, including the entertainment ones, and O'Reilly leads the way.