YouTube Is Making it Harder for Fake Channels to Make Ad Money


Any ad revenue earned by channels with less than 10,000 views up until Thursday will not be affected, he added. After today, however, that source of income will be shut down.

While for original content creators, the partner program was an incentive to spend more on creating quality contents by investing more, there have been numerous incidents of fake accounts duplicating the contents and making revenue from the ads. That is, of course, as long as you've passed the review and follow community guidelines.

Youtube has implemented a 10k video view threshold before a content creator can make money on the platform.

The Google-owned online video service announced a new rule on Thursday requiring creators to reach a minimum of 10,000 lifetime views before they can earn a share of ad revenue from the site. "After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies", YouTube's blog post states. "Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules". It appears future applicants won't be accepted into the Partner Program until they surpass that 10,000-view milestone. Typically, YouTube counts a view after somebody watches it for about 30 seconds.

A 10,000 threshold allows a certain level of self-selection - videos that are obscure and offensive enough to never find much of an audience won't be included, and it also likely narrows the pool of potential cases in need of human review by a significant amount. YouTube already stated it will provide more tools for advertisers to essentially police their content themselves by letting them filter out the content they don't want to be associated with.

While some observers may link this update to the recent controversy surrounding ads that run on extremist channels, YouTube says it is making the change with freebooters in mind.

YouTube recently made it easier to report someone an impersonating a channel or an individual.