One More Reason To Get Amazon Prime: It Now Streams NFL Games

Detailed view of the NFL seal logo during the NFL Annual Meetings at the Biltmore Resort. Mandatory Credit Mark J. Rebilas-USA TODAY Sports

The Thursday night games will also air on NFL Network, the league's cable channel.

Twitter's livestream of the first game reached a total of 2.1 million people. Just a few months back, word surfaced that Amazon was interested in using live sporting events as a lure to attract new users to its incredibly profitable Prime service.

Last year, Twitter Inc (NYSE: TWTR) dipped its toes into the live sports streaming arena by buying rights to stream Thursday night games for $10 million.

Twitter, Facebook and YouTube were in the running for the 2017 streaming rights for Thursday night. Amazon reportedly paid an estimated $50 million for this year's games. The TNF games will also be available to Prime Video members internationally in over 200 countries and territories.

At the time, the streaming deal was something of an experiment.

Updating league stakeholders, NFL governance informed that Amazon, the world' largest digital retailer had won the right to stream 10 NFL Thursday night games for season 2017/18.

The games will be simulcast on the NFL Network and either CBS or NBC. That said, the live games, similar to a year ago, will still be broadcast live each week on cable TV, hopping between CBS, NBC, and NFL Network.

The NFL was a great partner to launch our strategy and we will continue to work with them to bring great content to our passionate sports fans. Currently, the number of Prime members in the United States is over 60 million as per estimates from analysts since Amazon does not publicly share that information.