Facebook Puts Ephemeral Snapchat-Like Features Into Your News Feed

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This week, a new app update on iOS and Android phones will let you tap a camera icon in the top left corner, just like on Facebook, or swipe right from your news feed, to access the new feature. In addition to adding new masks over time, Facebook will also allow users to create their own effects that can be used only on photos and videos taken with the app's camera.

Similar to Snapchat's camera filters feature, Facebook's will pack dozens of effects (think glitter beards and sloth hats) and interactive features, including "reactive effects" such as falling snow.

Facebook also introduced "Direct" which allows users to share photos and video to a specific friend. These photos and videos, which disappear after 24 hours, won't appear in the user's timeline unless the post them there too.

Facebook Stories lets you share multiple photos and videos as part of a visual collection atop News Feed. Facebook debuted Snapchat-style Stories today in its main app on Tuesday, March 28, but not everyone is impressed with the almost identical feature.

"As people mostly post photos and videos, "Stories" is the way they're going to want to do it". Bonus: if you've unfollowed someone on Facebook (but not unfriended them), their story won't pop up at the top either. The social media giant has rolled the feature out to all users. The photos and videos shared in Facebook Stories won't show in your general feed unless you share them there as well. Facebook has watched Stories become a huge hit for Snapchat, which began as an ephemeral messaging app.

Are you ready? So just wait for the update and you can start posting stories.

Facebook says it is also partnering with brands to create masks for upcoming movies Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Villageand Wonder Woman. You can also respond using text in Direct, but once the conversation ends, its track will be gone. The company has already brought this feature on Whatsapp and Instagram long back and now it has added stories to its platform.