Google pledges tighter curbs in hate video row

Google pledges tighter curbs in hate video row

Google said the YouTube team was looking at changing its existing guidelines on what content should be allowed on the platform, and giving more visibility to advertisers and agencies so they could see where their adverts were appearing.

Matthew Brittin, the president of Europe, Middle East and Africa (EMEA) business and operations at Google, promised to review the company's advertising policies and practices to combat the problem. "This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories", he said.

"We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended".

The British government has summoned Google to explain itself after an investigation showed that taxpayer-funded ads were used on inappropriate content, according to a CNN report.

Google vowed today to "tighten safeguards" to help advertisers avoid inadvertently financing "hateful, offensive and derogatory content".

Concerns over inappropriate content have risen despite Google coming off a year in 2016 when it "removed over 100,000 publishers from our AdSense program, and prevented ads from serving on over 300 million YouTube videos", as Google U.K. Managing Director Ronan Harris said last week.

The new measures come as part of an "extensive review" following complaints from advertisers that their brands were appearing next to extremist content.

The UK Officials, reportedly, have asked Google to provide guarantee that public money would not fund hate content.

"Whatever Google's editorial policy, advertising should only be sold against content that is safe for brands".

"In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through." said an M&S spokesperson.

Google chief business officer Philipp Schindler issued a rare company apology on Monday night.

Unspecified new ways for brands to "fine-tune" where they want ads to appear.

Marks and Spencer had joined the wagon to stop advertising with Google after McDonalds, L'Oreal and the BBC. GroupM vigorously pursues every brand safety precaution and technology available to mitigate these risks, and we encourage all clients to make use of these tools. Google is now focusing on improvising the Artificial Intelligence by developing new powered tools that will be able to evaluate the content at the very early stage.

News of this first broke on The Straits Times, which reported that a NEA video advertisement was found on a website, which it claimed had articles supporting the Islamic State in Iraq and Syria.